Nissan has reduced prices for its 2025 Rogue and Pathfinder SUVs, addressing market pressure and consumer sensitivity to costs. The company hopes the changes will spark interest from new buyers and retain loyal customers. This pricing shift directly supports Nissan’s goal of staying competitive in a crowded SUV market.
2025 Nissan Rogue: Lower MSRP across trims
The compact Nissan Rogue sees across-the-board price drops. Cuts range from $640 to $1,930 depending on the configuration.
Rogue 2025 price breakdown
| Trim | Drivetrain | New Price (USD) | Price Drop (USD) |
|---|---|---|---|
| Nissan Rogue S | FWD | $28,590 | $640 |
| Nissan Rogue SV | FWD | $29,590 | $1,380 |
| Nissan Rogue SL | FWD | $35,090 | $1,000 |
| Nissan Rogue Platinum | FWD | $38,590 | $930 |
| Nissan Rogue Rock Creek | AWD | $33,490 | $1,930 |
All trims use a 1.5-liter turbocharged 3-cylinder engine. It delivers 201 horsepower and 225 lb-ft of torque. A CVT (continuously variable transmission) comes standard. All-wheel drive is optional across most trims.
Key Rogue features:
- Nissan Safety Shield 360 driver-assist tech
- Standard 17-inch or 19-inch alloy wheels, depending on trim
- Up to 37 mpg on the highway, estimated
The Rogue Rock Creek variant, known for its off-road look, now costs under $34,000. It has rugged styling cues and AWD standard, making it a strong value pick in its segment.
2025 Nissan Pathfinder: Reduced costs for families and adventurers
The larger Nissan Pathfinder also receives meaningful price drops, ranging from $670 to $1,170. This SUV targets families and buyers needing space, towing power, and flexibility.
Pathfinder 2025 price breakdown
| Trim | Drivetrain | New Price (USD) | Price Drop (USD) |
|---|---|---|---|
| Pathfinder S | 2WD | $36,400 | $670 |
| Pathfinder SV | 2WD | $39,390 | $670 |
| Pathfinder SL | 2WD | $42,090 | $1,170 |
| Pathfinder Platinum | 2WD | $48,640 | $1,170 |
| Pathfinder Rock Creek | 4WD | $44,490 | $670 |
The Pathfinder uses a 3.5-liter V6 engine producing 284 horsepower and 259 lb-ft of torque. A 9-speed automatic transmission comes standard.
Notable Pathfinder features:
- Available ProPILOT Assist semi-autonomous driving
- Seating for seven or eight passengers
- Available AWD or 4WD
- Towing capacity of up to 6,000 lbs
The Pathfinder Rock Creek adds lifted suspension, all-terrain tires, and unique design cues.
Why Nissan is cutting prices now
The pricing shift comes amid a complicated U.S. auto market. Consumers face high interest rates, rising loan payments, and economic uncertainty. Several automakers have raised prices or held firm to protect margins. Nissan is taking the opposite approach.
Why this matters:
- Nissan is absorbing some cost pressure to regain market share
- It sends a message to buyers that affordability is a priority
- Rogue and Pathfinder are built in Smyrna, Tennessee, avoiding overseas tariffs
Both vehicles fall into high-demand segments: compact SUVs and midsize family haulers. Nissan’s pricing changes aim to position these models as more competitive against offerings from Toyota, Honda, Ford, and Hyundai.
