The Ford Ranger has done it again. For the 10th year in a row, it has claimed the title of Europe’s best-selling pickup truck, leaving competitors eating its dust. If pickups had a hall of fame, the Ranger would already have its own wing.
In 2024, the Ranger steamrolled its way to 60,400 units sold, grabbing a 43.6% market share. That’s nearly one out of every two pickups sold in Europe sporting the iconic blue oval. And if that wasn’t enough, sales were up 4% from last year. Clearly, the Ranger isn’t just sitting back and enjoying the accolades—it’s still out there, flexing its muscles and reminding the competition who’s boss.
Market Domination Across Europe
To understand the sheer dominance of the Ford Ranger, let's take a look at how it performed across Europe. Some markets practically treated the Ranger like a national treasure:
- Ireland: Market share of 54.2%—more than half of all pickups sold had "Ranger" on the tailgate.
- Germany: 53.9% market share—proof that Germans appreciate engineering, even when it comes with a bit of mud.
- United Kingdom: 52.4% market share—Brits love it so much, even the Queen’s corgis probably get chauffeured in one.
- Belgium: 50.1% market share—the land of waffles and world-class pickups.
And then there were the markets where the Ranger not only dominated but crushed expectations with double-digit sales growth:
- Poland: 18.6% increase—turns out, Polish buyers love a rugged workhorse.
- Sweden: 18.4% increase—because what better way to tow your snowmobile?
- Spain: 9.3% increase—if only it could fit on those narrow Barcelona streets.
- Norway: 6.1% increase—Vikings would have definitely driven a Ranger if given the chance.
- United Kingdom: 5.3% increase—turns out, even more Brits wanted one this year.
- Italy: 3.4% increase—perfect for hauling fine wine and fresh pasta.
In other words, if the Ford Ranger were a soccer team, it’d be winning every European championship.
Meet the New Workhorse: The Ranger Plug-in Hybrid (PHEV)
Just when you thought the Ford Ranger couldn't get any better, it did. The 2025 Ford Ranger Plug-in Hybrid (PHEV) offers a mix of muscle and efficiency that’s going to shake up the pickup world. Think of it as the classic Ranger—only now with an extra trick up its sleeve.
- Electric Range: 43 km of whisper-quiet electric driving—perfect for sneaking up on unsuspecting office parking lots.
- Torque: A whopping 697 Nm, the highest of any Ranger model—because overkill is underrated.
- Towing Capacity: Just as strong as the diesel version—so yes, you can still haul your boat, trailer, or a small house.
Ford knew they had to make a statement with their first hybrid pickup—and they sure did. Now, you can go off-road without waking up the entire forest.
