Daimler Truck Q2 2025 Unit Sales Overview
Daimler Truck reported Q2 2025 global unit sales of 106,715, down 5% from 112,195 units in Q2 2024. The decline reflects lower demand in North America, offset by growth in Asia and battery-electric vehicle sales.
- Trucks North America: 38,580 units, down 20%
- Mercedes-Benz Trucks: 38,294 units, flat year-over-year
- Trucks Asia: 26,443 units, up 13%
- Daimler Buses: 7,027 units, up 5%
- Battery-Electric Vehicle Sales: 1,232 units, up 90%
Sharp Drop in North American Sales
Trucks North America posted 38,580 units sold, a 20% year-over-year drop. Weak freight demand and high financing costs contributed to the decline.
Freightliner and Western Star face strong competition from Paccar and Navistar.
Mercedes-Benz Trucks: Stable Performance
Mercedes-Benz Trucks recorded 38,294 units, nearly flat versus Q2 2024. Integration of China and India operations boosted regional diversity and helped maintain volume.
Asia Drives Global Growth
Trucks Asia grew 13% year-over-year to 26,443 units. FUSO and RIZON brands benefited from demand recovery and infrastructure projects.
- Increased government investment in Southeast Asia
- Market recovery in Indonesia and the Philippines
- Launch of new electric light-duty trucks in Japan
Daimler Buses: Modest Recovery Continues
Daimler Buses sold 7,027 units, a 5% increase. Growth came from Latin America, Southern Europe, and chassis exports to Africa and Australia.
Battery-Electric Trucks Surge
Battery-electric truck sales jumped 90% to 1,232 units. European urban fleets and California-based pilot programs contributed to the spike.
EV share of total sales: 1.15%, up from 0.58% in Q2 2024.
Half-Year Performance: Under Pressure
For H1 2025, Daimler Truck sold 206,527 units, a 7% decline from 221,106 in H1 2024.
| Segment | Units Sold (H1 2025) | Units Sold (H1 2024) | YoY Change |
|---|---|---|---|
| Trucks North America | Down | Higher base | - |
| Mercedes-Benz Trucks | Stable | Stable | ≈0% |
| Trucks Asia | Growth | Lower base | +13% |
| Daimler Buses | Modest increase | Lower base | +5% |
| Battery-Electric Vehicles | 1,232 | 648 | +90% |
Strategic Implications and Outlook
- North American decline needs addressing via refreshed products or incentives.
- Asia is proving to be the most stable growth region.
- EV sales are growing fast, but remain under 2% of volume.
- Segment restructuring and integration of China/India are expected to add efficiency.
What To Watch Next
- August 1 earnings call for financial and operational updates
- EV production ramp-up and battery supply chain stability
- Federal infrastructure funding in the U.S.
- Long-term EV adoption in Europe and North America
Conclusion
Daimler Truck delivered a mixed Q2 2025. Strong growth in Asia and electric vehicles helped offset weakness in North America. The company remains focused on margin improvements, electric transformation, and expanding in high-growth regions.
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