Hyundai's luxury division Genesis is considering a small, luxury electric car for the European market. The model could be based on the Genesis Mint concept, a compact and stylish electric car tailored for city use. Mark Choi, head of product planning at Genesis, told Autocar that the company wants to expand its model range, and a smaller model is being considered, particularly in Europe.
However, such an electric car might not come soon. Choi pointed to the high raw material costs for batteries as a possible obstacle. "It might make more sense to wait until material costs come down, but we'll have to wait and see that," he said.
Design chief SangYup Lee explained that the Mint concept is still being studied. "We want to understand what a small luxury car could be. When you live in a city, you don't necessarily want a big car, so a small luxury vehicle is something to think about," he said. He added that there are premium small cars, but a small luxury car could be something new.
The Genesis Mint was unveiled in April 2019 as a premium car tailored for city use, aiming to combine practicality, comfort, and driving pleasure. The interior, designed for two people, was conceived by the designers as a retreat, oasis of well-being, and command center all in one. The cockpit of the Mint was extremely minimalist; only the most necessary functions were available. The main screen was in the center of the steering wheel. The center console with additional controls could be folded and integrated into the front bench, which became a sofa. The swiveling seating made it easy to get in and out. A charging station was also available, as was storage space in a compartment behind the seats.
According to Autocar, if a production car with borrowings from the Genesis Mint were to be introduced, it would be more practical for everyday use - with more seats and doors - but still, retain some of the concept's design cues and features.
The Genesis Mint would be one of several electric models that Genesis plans to launch in the near future. The company already has the Genesis GV60 crossover and the Genesis G80 sedan in its electric lineup, and more are expected to follow. The Mint would be a unique offering in the luxury electric car market, as it would target customers who value style, space, and efficiency in a compact package. The Mint would be more than just an electric car, it would be a statement of Genesis' creativity and excellence in the luxury segment. @via Genesis.