The Fiat Metaverse Store is the first ever metaverse-powered interactive showroom, making it the undisputed industry leader in providing an innovative and user-friendly brand experience. Fiat's new idea is the first to power a full-fledged transaction in the metaverse. This will change the way the company serves its customers in a big way.
The Fiat Product Genius is a real person who works at the Fiat Metaverse Store and can immediately help you with any product questions.
"At Fiat, we're leading the pack again by providing a refreshingly novel and easy-to-navigate brand experience for our customers." The Fiat Metaverse Store is the first in the automobile industry and does it in classic Fiat fashion. It's like magic: a real-life, guided exploration of the Fiat universe. The technology is "simple and user-friendly, in keeping with the philosophy of "tech it easy," and accessible to everybody," as proclaimed by Olivier Francois, CEO of Fiat and Global CMO of Stellantis.
As the company's CEO put it, "In brief, it is our way of making our customer experience customized, owing to the interaction with a person, and even simpler, in keeping with our social mission to address the present need for simplifying people's lives." Thanks to a new human-assisted, rapid, realistic, and stress-free process, clients can now learn about and buy the new Fiat 500 La Prima by Bocelli without leaving the comfort of their own homes, a first-of-its-kind feature will be available across the full new Fiat 500e lineup by the year's end. In addition, beginning in Italy, Our Revolutionary Customer Journey will be made available in additional markets by the beginning of 2023, and customers will be able to peruse a wide selection of models in the Metaverse Store.
