Dacia is updating the look of its car worldwide by giving them a new logo, colors, and a new front grille badge that bears the Dacia name. It all started in 2021 when CEO Denis Le Vot unveiled the Bigster, Dacia's C-segment car. The most noticeable changes were the introduction of new logos and color schemes. Dacia's new logo is a bold redesign with a strong visual expression that's both simple and easily recognizable, just like the company's new environmental focus and its lineup of vehicles. In addition, Dacia's unique color, "Lichen Khaki," is an earthy tone that draws attention to the brand's commitment to sustainability.
After a new look at dealerships and updated marketing materials, the next step in introducing Dacia's reimagined brand identity is to give the vehicles themselves a facelift. The "new" automobiles will be pre-ordered in Europe beginning in the fall. Then, midway through 2023, a brand-new Dacia plant will debut in Stockholm, Sweden.
The new Dacia logo will be displayed prominently in the front center, making it easy to spot from afar and up close. Each wheel cover will also feature the logo. In addition, the vehicles' back and steering wheels will feature the Dacia logo (printed with the Dacia name).
Dacia has revitalized its lineup with two new models in a few months: the all-electric Dacia Spring and the Dacia Jogger, a flexible middle-class family car. Dacia is primarily solid, dependable, and adaptable. Dacia is here to make waves in the automotive industry, especially by promoting savvy consumer practices, and the brand also accepts the commitments that Renault Group has decided, such as being the group's first brand that caps the top speed of all its cars at 180 km/h by 2023.
The brand's new, simplified logo represents an effort to return to the company's roots. The emblem, which takes its cue from the mechanical world, is both straightforward and sturdy. It represents a vital part of Dacian society.
After the summer, customers can order a new vehicle with the new visual identity, which is being rolled out simultaneously across all Dacia models. By the end of 2022, the cars will be on display at Dacia dealerships.