Stellantis, the parent company of Citroen, has hired Indomobil Group to manage Citroen's business in Indonesia. Citroen automobiles will be introduced to the Indonesian market in 2023, and the cooperation agreement names Indomobil as the only brand distributor in the country.
According to the terms of the collaboration agreement, Indomobil Group's subsidiary PT Indomobil Wahana Trada would be responsible for distributing and selling Citroen vehicles in Indonesia.
To announce the arrival of the Citroen brand in Indonesia, Stellantis hosted a ceremony in the heart of Jakarta, which was attended by Andrew Nasuri, Director of Indomobil Group, Vincent Cobée, CEO of Citroen, and Carl Smiley, Stellantis' Chief Operating Officer for the India and Asia Pacific region.
We are thrilled to share the news that Indomobil and Stellantis have formed a strategic relationship to introduce and grow the Citroen brand in Indonesia. Andrew Nasuri, CEO of Indomobil Wahana Trada, promises to strengthen the company's local reputation by marketing and servicing the company's high-end vehicles. Stellantis Group and Indomobil Group's close collaboration on the launch of this venture is reflected in this necessary appointment.
I'm thrilled to be a part of Citroen's introduction to the Indonesian market. Citroen is committed to the idea that transportation alternatives should be available to everyone. CEO Vincent Cobée says the company plans to increase the services it provides to the people of Indonesia so they can have greater mobility. To quote the company, "We are certain that Citroen will be recognized in Indonesia as the 'Dares to Care' brand that prioritizes the safety and happiness of its consumers, provides them with high-quality digital and convenient services and cares about their comfort."
Forecasts for the automotive industry in Indonesia are optimistic. Citroen, a European automobile manufacturer, will be able to bring its high-end, elegant vehicles to the Indonesian market thanks to a new relationship. Indonesian manufacturer Indomobil provides extensive coverage for the Citroen brand through its authorized dealer network and service centers. When it comes to building enduring brands, Indomobil is well-versed and equipped to do it.
"Indomobil is an invaluable partner with a proven history of success with leading worldwide automakers. Moreover, Indomobil has a solid reputation for customer satisfaction thanks to its years of expertise in the local auto sector and its extensive knowledge of the market. Carl Smiley, CEO of PSA Group, explains that these are exactly the characteristics Stellantis was seeking in a partner as they prepare to assist PSA Group in introducing Citroen in Indonesia as part of PSA Group's regional expansion strategy under the global plan "Dare Forward 2030."
Stellantis, Citroen, and Indomobil are joining forces to make Citroen's debut in Indonesia a smashing success, and they want to accomplish so by working closely together over the following years.