Alfa Romeo has always been known for its passion, performance, and style, but now it can also boast about its sales numbers. The Italian brand has posted a remarkable 112% increase in global registrations in the first quarter of 2023 compared to the same period last year, according to a press release from its parent company Stellantis.
This impressive growth is driven by the strong demand for its new models, especially the Alfa Romeo Tonale compact crossover and the GTA and GTAm versions of the Giulia sedan. The Alfa Romeo Tonale, which debuted in late 2022, has quickly become Alfa Romeo's best-selling model, with over 25,000 units sold worldwide in Q1 2023. The GTA and GTAm, which are limited-edition high-performance variants of the Alfa Romeo Giulia, have also attracted a lot of attention from enthusiasts and collectors, with all 500 units allocated for 2023 already sold out.
Alfa Romeo's success is not limited to one region or market. The brand has grown double in all its key regions, including Europe, North America, China, and Japan. In Europe, Alfa Romeo's registrations increased by 121% in Q1 2023, reaching a market share of 1.2%, up from 0.6% in Q1 2022. In North America, Alfa Romeo's registrations increased by 89% in Q1 2023, reaching a market share of 0.4%, up from 0.2% in Q1 2022. In China, Alfa Romeo's registrations increased by 156% in Q1 2023, reaching a market share of 0.2%, up from 0.1% in Q1 2022. In Japan, Alfa Romeo's registrations increased by 105% in Q1 2023, reaching a market share of 0.5%, up from 0.2% in Q1 2022.