Audi is known for its innovative and cutting-edge technology, especially when it comes to the infotainment system. The Audi MIB 3 platform, which debuted in 2020, offers a host of new features and functions that enhance the driving experience and the connection with the digital world. For the 2022 model year, Audi is adding more functionality to the platform by introducing Audi Themes and the Audi App Store. These two new features allow customers to personalize and customize their infotainment system with various themes, images, ambient lighting, and third-party apps.
What are Audi Themes?
Audi Themes is a new feature that enables customers to choose from a variety of themes that change the appearance and mood of the infotainment system. Each theme consists of a wallpaper, an icon set, and an ambient lighting color that matches the theme’s name and style. For example, the Sport theme features a red wallpaper with a dynamic Audi Sport logo, sporty icons, and red ambient lighting. The Nature theme features a green wallpaper with forest scenery, organic icons, and green ambient lighting. The Urban theme features a blue wallpaper with a city skyline, modern icons, and blue ambient lighting.
Customers can access the Audi Themes feature through the Settings menu in the Multimedia Interface (MMI). They can browse through the available themes and select the one they like. They can also create their own custom theme by choosing a wallpaper, an icon set, and an ambient lighting color from the options provided. The selected theme will be applied to the infotainment system, including the central touchscreen, the digital instrument cluster, and the head-up display.
Audi Themes is a brand new functionality that has been added to the MMI on selected Audi models, such as the Audi Q3, Q5, Q7, Q8, A4, A5, A6, A7, A8, e-tron, e-tron Sportback, and Audi e-tron GT. Audi Themes are designed to offer customers more choice and flexibility in personalizing their infotainment system and creating a unique and enjoyable atmosphere in their vehicles.
What is the Audi App Store?
The Audi App Store is another new feature that allows customers to download and install popular third-party apps directly to their infotainment system. The Audi App Store was jointly developed with CARIAD, a Volkswagen subsidiary that specializes in software development for the automotive industry. The Audi App Store is based on an open-source operating system that enables access to third-party apps in the vehicle.
With the Audi App Store, customers can access a wide variety of apps from different categories, such as Music, Video, Gaming, Navigation, Parking & Charging, Productivity, Weather, and News. Some of the apps available at launch include Amazon Music, Spotify, YouTube, Netflix, Tetris, Waze, Parkopedia, PlugShare, Google Calendar, AccuWeather, and CNN. The Audi App Store will constantly grow with new apps being added all the time.
Customers can access the Audi App Store via a separate MMI tile. They can browse through the available apps and select the ones they want to download. The apps selected by the customer will be installed in the MMI system seamlessly, without the need for a detour via a smartphone. The apps will be integrated into the MMI and can be used safely and reliably even while driving.
The Audi App Store is available on selected models with the third-generation modular infotainment toolkit (MIB 3), an advanced and powerful hardware and software platform that supports high-speed data processing, wireless connectivity, over-the-air updates, and cloud-based services. The MIB 3 platform also supports the native “Hey Audi” voice assistant and the integrated Amazon Alexa, which allow customers to control in-vehicle and home functions with “wake up” words.
The Audi App Store is a market-specific feature that offers a tailored app portfolio for different regions and countries. The Audi App Store is currently available in Europe and will be launched in North America and China in the near future.
Why are Audi Themes and the Audi App Store important?
Audi Themes and the Audi App Store are important features demonstrating Audi’s commitment to digitalization and innovation in the automotive industry. These features offer customers more options and possibilities in customizing and enhancing their infotainment system, which is a key factor in the overall driving experience and customer satisfaction.
Audi Themes and the Audi App Store also reflect Audi’s vision of creating a seamless and connected digital ecosystem that integrates the vehicle, the smartphone, and the smart home. By offering customers access to popular and useful apps and services, Audi is enabling them to stay connected, entertained, informed, and productive on the road and beyond.
Audi Themes and the Audi App Store are part of Audi’s strategy to offer a beautiful and competitive infotainment platform that sets new standards in the industry. As Oliver Hoffmann, CTO of Audi, said: “Audi is the first brand within the Volkswagen Group to introduce a new store for third-party applications. Developed by CARIAD, this scalable solution is a proof point for our strategy to offer a beautiful ecosystem for our customers. With this solution, Audi drivers will enjoy regular software updates and an even more personalized infotainment system.”
Audi Themes and the Audi App Store are features that make the infotainment system more fun, more personal, and more functional. These features make the Audi brand more appealing, distinctive, and innovative. They are features that make Audi customers more satisfied, loyal, and proud.
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