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  3. Flix and Greyhound: How the European Bus Giant Plans to Conquer North America with a Unified Booking Platform

Flix and Greyhound: How the European Bus Giant Plans to Conquer North America with a Unified Booking Platform

FlixBus

Flix SE, the parent company of FlixBus, FlixTrain, Greyhound, and Kamil Koç, has announced a major milestone for its North American market: integrating Greyhound and Flix booking services. Customers can now easily search and book trips on both brands’ websites and apps and access over 2,300 destinations across the U.S., Canada, and Mexico.

Flix SE is a global affordable and sustainable travel provider, operating in 40 countries and offering over 5,500 destinations. The company entered the North American market in 2018 with its FlixBus brand, which quickly gained popularity for its low fares, modern buses, and digital services. In October 2021, Flix SE acquired Greyhound Lines, the iconic and largest provider of long-distance bus transportation in the United States, with a history of over 100 years.

The acquisition was a strategic move to expand Flix SE’s presence and network in North America and leverage Greyhound’s expertise and customer loyalty. By integrating the booking systems of Greyhound and Flix, Flix SE has simplified the booking process for millions of travelers, who can now benefit from both brands’ offerings and features.
For example, customers can now choose from various bus types, such as FlixBus’s green buses with free Wi-Fi and power outlets, or Greyhound’s blue buses with extra legroom and leather seats. Customers can also enjoy flexible ticket options, such as FlixBus’s rebooking and cancellation policy, or Greyhound’s rewards program and discounts. Moreover, customers can access more travel options and combinations, such as connecting routes between FlixBus and Greyhound networks, or multimodal trips that include FlixTrain or Kamil Koç services.

The integration of Greyhound and Flix booking services is a milestone for Flix SE and the bus industry in North America. It represents a shift from a fragmented and traditional market to a unified and innovative one, where customers can find more convenient, affordable, and environmentally friendly travel alternatives. It also reflects Flix SE’s vision and ambition to become a leader in electrification and innovation in the mobility sector.

FlixBus

Flix SE’s CEO and founder André Schwämmlein said: “We are pursuing our vision together, by combining Flix innovative technology and global mobility knowledge with Greyhound’s expertise in serving customers in North America for more than 100 years through its extensive network. We benefit from each other’s history and knowledge to build a future together. Our goal is to strengthen, simplify and speed up our business. We thereby want to offer more affordable and sustainable travel for people in the USA, Mexico and Canada, and worldwide.”

Flix SE’s COO responsible for North America Max Zeumer said: “I am proud of our team that drove and achieved this historic integration that took 16 months of intensive work. The change of booking service will strengthen our business. The result is that customers will have more travel options. This synergy will become even stronger in the coming years, increasing the route offering and the combination possibilities.”

Flix SE is not only integrating its booking services in North America, but also planning to launch new products and services in the region. For instance, the company is working on introducing electric buses to its fleet and expanding its train network with FlixTrain. The company is also considering an initial public offering (IPO) as soon as this year, which could value it at as much as $10 billion.

FlixBus

Flix SE is on a mission to change how people travel worldwide by using collective transport. By merging Greyhound and Flix booking platforms, the company has taken a big step towards achieving that mission in North America.

Category

  • Transportation

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  • FlixBus

Labels

  • US market
  • Public transport
  • Road transport
  • Strategic management
  • Loyalty program
  • Booking services
  • Booking platforms
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