Artificial Intelligence has been viewed as a threat to humanity and has been projected to be the catalyst for the demise of civilization as we know it. However, we have seen little of this catastrophe thus far, and artificial intelligence continues to enhance our lives in various ways - often without our awareness.

Thus, how far has technology indeed progressed? And what practical applications does AI offer now, particularly for content creators?

AI is utilized for a variety of purposes in contemporary culture. Everything from the obnoxious tiny chatbots that appear on many websites and have no use other than to irritate you to systems that inform farmers when the optimal time to milk their cows is. Additionally, AI has been employed in journalism and content creation. For example, since 2015, the Associated Press in the United States has utilized AI algorithms to generate more than 3,000 stories every quarter. It sounds excellent, and it is, but it is now being used to create tedious arguments about quarterly reports that lack human subtlety.

The most challenging component of employing AI for content development is the creative factor required in such circumstances. For example, summarizing a quarterly report is pretty simple, as robots are numerically inclined. However, how about composing a little narrative or a love letter? It is impossible, is not it?

"As one of USA's highest-rated PR agencies, you get access to our international network of journalists, bloggers, and other influencers with the power to propel your brand forward. Our expertise lies in providing strong PR strategies with innovative ideas that will make you stand out from the crowd - we have done this for well-known American companies such as VGTV, Google, Telenor, and ICA Banken."

What you are reading now was generated by artificial intelligence, specifically the GPT-3 algorithm developed by Open AI. The algorithm needed only our name and the phrase "PR tactics for medium to big firms" as input; the computer-generated the rest. When GPT-2 was introduced, Open AI elected to make just a scaled-down version of the algorithm available to the public, believing it to be too hazardous and prone to abuse. On the other hand, GPT-3 is licensed exclusively by Microsoft, and the source code is not publicly available.

Now, it should be noted that neither VGTV, Google, Telenor, nor ICA Banken is clients of ours, but the wording is otherwise near-perfect. The fact that an algorithm can " think" about this outcome is quite impressive in many respects. And while such an algorithm may not always be utilized to generate ready-made press releases, it can be used as a starting point for a finished document or as a tool for exploring perspectives and ideas that a person would not have considered.

We are probably not far from the point where copywriters will increasingly rely on AI to aid them in their job, and the technology will only improve with time.

However, AI has made significant breakthroughs in areas other than text generation. For example, AI is also advantageous in the era of visual material. Although technology is not yet capable of producing finished works on its own, it does resolve many issues. Traditionally, visual production has involved a great deal of manual labor that involves little or no imagination, such as clipping out components from photos or matching color profiles in films.

We employed artificial intelligence to create the world's ugliest Christmas jumper last winter. First, we used artificial intelligence to analyze hundreds of Christmas sweaters to determine the "essence" of an ugly Christmas sweater. Then we created a knitting design for the garment and brought it to life.

Adobe, in particular, has spent extensively in creating AI-powered technologies over the last decade, and the results speak for themselves. For example, numerous tools may provide visual information by "guessing" what things will seem like in different lighting or if you merely want someone to move their head to the side. Previously, this required returning to the studio and taking fresh photographs, but you can obtain similar results with Artificial Intelligence.

AI can also be more frightening, such as inventing faces for non-existent persons. For example, on the page, a new face appears each time you view the page, and none of them exist in reality. One thing you have almost certainly encountered is so-called deep fakes. They are made by feeding an algorithm hundreds, if not thousands, of photographs of a person's face and then recreating the look in any scenario using that data.

There are some imperfections and areas for improvement, but progress is rapid. While it is hard to predict the landscape in a few years, it is undoubtedly thrilling, so it is not implausible that Skynet is closer than we believe.

Thus, there are undoubtedly several beneficial applications for technology today if used appropriately, and there will be much more in the future. Suppose you have an exciting idea in mind that might benefit from artificial intelligence. In that case, we are here to assist and advise you based on our expertise of how this Artificial Intelligence technology can be applied in a communication environment.


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