With the introduction of the original RX more than 20 years ago, Lexus established the luxury crossover market. At the Lexus New Product Showcase, Lexus unveiled the new RX for the first time. The Lexus RX returns with various electrified powertrains, which is fitting given that Lexus was the first luxury label to offer a hybrid in the segment. The fifth-generation Lexus RX features a complete redesign, from wheels to roof rails. It rides on a brand-new global platform and comes with various new features like the Digital Key, Lexus Safety System+ 3.0, and Lexus Interface Multimedia System.
The redesigned 2023 Lexus model strives for a new look and feels while retaining the RX's signature qualities. These include a serene cabin, a smooth ride, superior handling, and a fun car to drive.
According to Andrew Gilleland, group vice president, and general manager of the Lexus Division, the 2023 Lexus RX has been redesigned as part of the company's Next Chapter for Lexus products. "We're giving the best-in-class RX a new lease on life with better safety and technology, a design that puts people first, and performance that can't be beaten from a wide range of powertrains."
The iconic Lexus spindle design is the basis for the 2023 RX's evolution into a new, cohesive spindle body design. The solid mass is a symbol of this sleek, dynamic design. The seamless grille and headlight integration that are hallmarks of the new spindle body design result from painstaking sculpting. The mature, planted stance achieves a low center of gravity, while the 19-inch wheels with a dark gray machined finish draw the eye. For those who want a bolder look, 21-inch wheels are available in luxury color variations. The three-dimensional surface has a sharp outward curve from the back door toward the tire, suggesting strong traction from the back motor. The Lexus RX keeps the L-shaped light bar lamp from the previous generation, but now the lenses extend out to the sides of the vehicle, giving the impression of a broader, more robust profile.
