From the 1st to the 2nd of October, Fiat will participate in the second edition of Rom-E, an eco-sustainability festival supported by the Ministry of Ecological Transition and the Municipality of Rome. The Eternal City will conduct conferences, test drives, educational activities, and conversations between enterprises and universities on the future of electric mobility, new energy sources, and intelligent mobility to commemorate the anniversary. The new Fiat 500 is the protagonist, the spearhead of the Fiat brand's electrification strategy, the best-selling electric vehicle in Italy and Germany, as well as on the podium in France and Europe, and the recipient of 33 international awards bestowed by the public and industry experts in nine countries.
Throughout the Festival, visitors will be able to inspect the top-of-the-line version of the Fiat Nuova 500 "La Prima by Bocelli," the world's first electric city car fitted with JBL's "Virtual Venues" technology for an unrivaled audio experience, at the magnificent Villa Borghese. Instead, thrilling test drives will begin from Piazza Bucarest, with the assistance of experienced pilots, atop the FIAT Nuova 500 Electric 3+1 RED, the exclusive version born from 15-year cooperation with RED. Reservations for road testing will be accepted on-site from 10 a.m. to 7 p.m.
«We are delighted to be a part of this event, which provides us with an excellent opportunity to engage with companies and the general public in a sector critical to the development of our cities,» stated Eligio Catarinella, Fiat & Abarth Country Manager. As a manufacturer, the Fiat brand contributes to developing increasingly sustainable and accessible mobility for everybody. As a result, the Rom-E Festival provides an excellent opportunity to inform the general public about our social and industrial goal ».
Indeed, for over 120 years, Fiat has been reinventing urban mobility to be a good shared by all. As the fabled 500 did after WWII, physically creating mobility for people and families, marking a crucial stride. Today, the baton is in the hands of the new Fiat 500, an authentic icon of Made in Italy that redefines the rules by emphasizing technological innovation, connection, and environmental stewardship. As an all-electric vehicle, the new Fiat 500e can help to make the planet a better place for future generations.