Celebrated as the European Car of the Year 2023, the Jeep Avenger has achieved remarkable recognition and popularity, with 100,000 customer orders marking its success in the market. Setting new standards in the B-SUV segment, the Jeep Avenger continues to combine advanced technology with the iconic Jeep design to deliver an unparalleled driving experience. With the introduction of the new e-Hybrid and the upcoming 4xe model, the Jeep Avenger continues to emphasize customer centrality with its “Freedom of Choice” ethos, offering a wide range of three engines, two transmissions, and soon the possibility of the all-wheel drive.
A New Standard in the B-SUV Segment
The Jeep Avenger continues to redefine the standards in the fiercely competitive B-SUV segment of the European market. Named the European Car of the Year 2023, this unique vehicle has now received an impressive 100,000 customer orders since its launch in late 2022. With this milestone, the Jeep Avenger, produced and marketed in Europe, continues to cement its status as a trailblazer in the B-SUV segment, underscoring the Jeep brand's DNA of freedom, adventure, passion, and fun driving.
Eric Laforge, Head of Jeep Brand in Enlarged Europe, commented, “As we celebrate the remarkable success of the Jeep Avenger, it's not just about numbers or accolades; it's about a relentless commitment to offer to customers the Freedom of Choice to satisfy any mobility need and offering an unparalleled driving experience. With an astounding 100,000 customer orders, the Avenger stands tall as a testament to our unwavering dedication to innovation and quality, redefining standards, setting new ones, and leaving an indelible mark on the B-SUV segment and beyond.”
Freedom of Choice
The attainment of this milestone can be attributed to the embodiment of the Jeep Avenger as one of the most effective expressions of the typical freedom associated with the Jeep brand. This "Freedom of Choice" ethos emphasizes customer centrality and their needs, offering a wide array of choices, and is epitomized by the range offering of three engines, two transmissions, and soon the possibility of the all-wheel drive. Following the introduction of the inaugural fully electric vehicle adorned with the iconic Jeep badge, marking a significant shift towards sustainability, the Jeep brand has broadened the Avenger range with the introduction of the new Avenger e-Hybrid model. This expansion provides drivers with a flexible selection to cater to their preferences and requirements. Looking forward, the brand is preparing to introduce the highly anticipated Jeep Avenger 4xe by the conclusion of 2024, underscoring its ongoing dedication to innovation within the automotive sector. Its success is further underscored by the remarkable performance of the BEV variants, which account for 25% of total sales, signaling a significant shift towards sustainable mobility solutions.
e-Hybrid Technology
Building on these accomplishments, Jeep has introduced the new Jeep Avenger e-Hybrid, designed to be a seamless transition for customers into the 100% electric world. Equipped with an advanced 48-Volt hybrid system, the Avenger e-Hybrid delivers an experience similar to a full-hybrid vehicle. The powertrain features a 100 HP internal combustion engine paired with a 21-kW electric motor integrated into a six-speed dual-clutch automatic transmission. This setup includes a 48-Volt belt-driven starter, ensuring a smooth transition to electric drive and further reducing CO2 emissions.
The e-Hybrid’s 0.9 kWh lithium-ion battery, located under the driver's seat, maintains the cabin space identical to that of the petrol variant. The vehicle intelligently switches between propulsion types based on real-time driving conditions, battery charge level, and other monitored parameters, guaranteeing exceptional performance across various driving scenarios. This intelligent system adapts fluidly to road demands, whether operating in silent, all-electric mode during start-up, in efficient hybrid mode at cruising speed, or utilizing the combustion engine's power during acceleration.
4xe – The All-Wheel Drive Capability to Enhance Fun and Freedom
The introduction of the Jeep Avenger 4xe, which orders are slated to open by Q4 of 2024, is a significant milestone for the brand, representing a major advancement in both technology and design. This model boasts an innovative powertrain that combines the benefits of a hybrid system with state-of-the-art all-wheel-drive technology. Central to this setup is a powerful 48V hybrid system, featuring a 1.2-liter turbo engine producing 136 hp, complemented by two 21 kW electric motors at the front and rear. This system, paired with a six-speed dual-clutch automatic transmission, enables full electric driving at low speeds through its integrated electric motor. The vehicle also features an E-Boost function in Sport Mode, enhancing the thrilling performance that Jeep enthusiasts expect. The 4xe powertrain also delivers exceptional performance, achieving a maximum power output of 136 hp and a top speed of 194 km/h.
Future Innovations and Sustainability
As the Jeep Avenger continues to evolve and inspire, its journey is far from over. With the upcoming release of the Jeep Avenger 4xe and ongoing advancements in hybrid technology, Jeep is not only meeting the demands of today’s drivers but also shaping the future of the Jeep brand in Europe. This evolution is underpinned by a strong commitment to sustainability and innovation, ensuring that Jeep remains at the forefront of automotive advancements.
A Commitment to Sustainability
The Jeep Avenger's success is a clear indicator of the growing consumer demand for sustainable mobility solutions. The BEV variants' significant sales performance highlights a shift in consumer preferences towards environmentally friendly vehicles. The introduction of the e-Hybrid and 4xe models further underscores Jeep's commitment to reducing carbon emissions and promoting greener driving options. The brand's strategy aligns with global trends towards electrification and sustainability, positioning Jeep as a leader in the transition to more sustainable automotive technologies.
Technological Advancements
The technological advancements in the Jeep Avenger are a testament to the brand's innovative spirit. The integration of advanced hybrid systems and the development of the 4xe's all-wheel-drive capability demonstrate Jeep's dedication to providing cutting-edge solutions that meet the diverse needs of modern drivers. These innovations ensure that the Avenger remains competitive in the B-SUV segment, offering a unique blend of performance, efficiency, and versatility.
Customer-Centric Approach
At the heart of the Jeep Avenger's success is its customer-centric approach. The “Freedom of Choice” ethos is more than a marketing slogan; it is a fundamental principle that guides the development and marketing of the Avenger. By offering a wide range of engine options, transmission choices, and the upcoming all-wheel-drive capability, Jeep ensures that customers can tailor their vehicle to their specific needs and preferences. This flexibility is a key factor in the Avenger's appeal, making it a popular choice among a diverse range of drivers.
