The Fiat 500 electric car has become a global symbol of the Italian Dolce Vita. It was the ideal partner for the flash mob "Buongiorno, Dolce Vita," which was organized by the Italian record label CAM Sugar with the support of the SIAE (Società Italiana degli Autori ed Publishers) and the patronage of the Rome Film Fest.
The musicians of the Roma Sinfonietta Orchestra, the stars of the flash mob "Buongiorno, Dolce Vita" in honor of maestro Nino Rota's legendary score, arrived at the event at the wheel of the Fiat 500 electric car. Thirteen people dressed in tails. They were carrying bags of varied sorts as they made their way to the Trevi Fountain. When they arrived in the famed Piazza, they got out their instruments and performed "La Dolce Vita" in front of a crowd of enthusiastic and amazed onlookers. The Italian Dolce Vita is relived in Rome: a one-of-a-kind and spectacular experience that only the Fiat 500 electric car can provide.
