Polestar, the esteemed Swedish producer of high-performance electric vehicles, has set a new milestone with the launch of its premiere brand experience center in Coral Gables, Miami-Dade County, Florida. Located at 336 Miracle Mile, Coral Gables, FL 33134, this state-of-the-art facility represents Polestar's fifth outpost in Florida, underscoring the company's dedication to the rapidly expanding electric vehicle (EV) sector.
A Fusion of Elegance and Tech in "The City Beautiful"
With electric vehicle registrations in Florida topping 220,000 by mid-2023, Coral Gables stands out as an optimal site for Polestar's latest establishment. Famous for its upscale retail and historic sites, Coral Gables is the perfect setting for Polestar to engage the South Florida populace with its luxury electric models.
Gregor Hembrough, Head of Polestar North America, highlighted the connection between Coral Gables and Polestar's ethos, expressing, "Coral Gables and the broader Miami-Dade County area epitomize the confluence of historic charm and modern innovation—a combination that resonates deeply with Polestar's ethos."
Discover the Polestar Experience
Polestar's Coral Gables, a brand experience center, elevates the company's iconic design language and tech-centric sales model. Visitors and local residents can now dive into the Polestar realm and test-drive the eagerly awaited Polestar 3, an electric performance SUV renowned for its precision-tuned suspension, genuine torque vectoring, and exceptional stability.
Significantly, the Polestar 3 can be ordered via Polestar.com, and deliveries are expected to start later this year. The upcoming Polestar 4, an electric SUV coupe, will soon be available for order in Spaces, and deliveries are projected for the fourth quarter.
Enhancing Ownership: Adaptable Leasing and Advanced Tech
Polestar transcends traditional electric vehicle offerings with its revolutionary Polestar Flexible Lease program. Launched by Polestar Financial Services in the US, this scheme provides customers with unmatched flexibility after only five months and five payments—continue the lease or cancel, reflecting the brand's focus on customer-driven solutions.
Beyond innovative leasing alternatives, Polestar unveils the all-electric Polestar 2 fastback, which features an NHTSA 5-star safety rating and the premiere of Google’s Android Automotive OS for infotainment. Lessees of the Polestar 2 are eligible for the $7,500 Polestar Clean Vehicle Incentive, showcasing Polestar's commitment to promoting sustainable options.
Polestar's Nationwide Growth and Future Outlook
The debut of Polestar Coral Gables is a key step in the brand's nationwide strategy. With plans to inaugurate more locations in key US cities this year, Polestar is poised to strengthen its position in the American EV market.
Looking forward, Polestar ambitiously aims to unveil a full range of five performance EVs by 2026, including the acclaimed Polestar 2 and Polestar 3, the anticipated Polestar 4, and previews of the Polestar 5—an electric four-door GT—and the Polestar 6—an electric roadster. Reinforcing Polestar's pledge to eco-responsibility, the Polestar 0 project aspires to deliver a climate-neutral car by 2030, propelling the company and the industry at large toward a greener future.
