The FIAT PROFESSIONAL makes its debut during the 79th Edition of the EICMA, the most important show for two-wheel enthusiasts, which takes place from November 8 to 13 at Fiera Milano Rho. Today, LCVs represent the most popular "four wheels" among fans of "two wheels" since they are increasingly important partners utilized by motorcyclists, cyclists, and operators. Therefore, FIAT PROFESSIONAL will take advantage of this occasion and exhibit various electric vehicles in hall 24, booth G57.
The main attractions were the new Fiat E-Scudo and the new Fiat E-Ducato, both optimized for the "two-wheeler" world. The booth is designed to be explored as a whole; it provides information about the vehicles on show and evokes the atmosphere of two distinct cultures: bicycles and motorcycles.
The new Fiat E-Scudo is ideal even in congested urban areas because it can transport bicycles and motor scooters with specialized contents. In reality, the stand's scenographic setting was designed to look like the historic district of a small Italian town, highlighting the model's best features, such as its compact size, ease of handling, "smart" space utilization, and class-leading capacity. The on-display truck features a vice and cabinets for equipment and components, making it ideal for transporting an electric bicycle. An authorized licensee, Compagnia Ducale, manufactures Fiat-branded electric bikes renowned for their sophistication, elegance, and cutting-edge technology.
However, the new Fiat E-Ducato on display at EICMA is outfitted specifically for the transportation of bikes, featuring a tiny, stable base and a handy toolbox. In addition, the show car transforms into Vanni Oddera's ride (he's a professional rider, Freestyler, founder of Mototherapy, and Stellantis Autonomy's ambassador). The electric motorcycle, the champion's outfit, and the helmet make the new Fiat E-Ducato so distinctive.
Vanni Oddera, a "two wheels" representative and EICMA's guest of excellence, will be available for a Meet & Greet with the public to discuss his experiences with the FIAT PROFESSIONAL and its benefits.
The decision to welcome LCVs was inspired by the need to adapt EICMA's exhibition offering to the growing interest of industry professionals and the general public. Teams competing in cross-field and paddock sports, the dealer and fan community are concerned with their security, and those working in the motorcycle and cycling supply chain all point to a rising need for vans. New 100% electric models of the FIAT PROFESSIONAL can combine practicality and environmentally friendly transportation, satisfying all of these requirements with bespoke fittings.
