Lancia, the Italian car manufacturer known for its elegance, style, and technical innovations, is boldly moving into the Metaverse, the virtual world where people can interact, create and explore. Lancia will participate in Metaverse Fashion Week 2023, the global virtual event dedicated to the world of Fashion held from 28 to March 31st next year.
Metaverse Fashion Week 2023 is expected to attract millions of users who will create their avatars and visit the Luxury Fashion District, the central event area, where they will find exclusive brands, shows and experiences. Lancia will be the Official Car Brand at Metaverse Fashion Week 2023, showcasing its heritage and vision for the future.
Lancia will have a dedicated area within the Luxury Fashion District, inspired by its showroom in Milan, which inaugurated the brand's new Corporate Identity. The new logo, the new lettering and the feeling of home are some elements that reflect Lancia's latest renaissance. This project aims to elevate 116 years of grace and style to a new, more contemporary, ethereal, and essential dimension.
In the virtual showroom, visitors will find two cars: a Lancia Ypsilon, the fashion city car that fascinates customers attentive to style, elegance, and technology, and a new Lancia Concept car, which will remain shrouded in mystery awaiting the presentation event on April 15th. The Concept car will embody Lancia's new design philosophy: Pu+Ra Design. This is the perfect combination of two words: Pure, representing elegance and essentiality, and Radical, representing the power, precision and decisive style that has always been rooted in the brand's identity.
Lancia's debut in the Metaverse is not only a marketing strategy but also a way to connect with its customers and fans in a more immersive and interactive way. Lancia believes that beauty will drive the world, which is why it wants to offer an experience beyond driving a car. By entering the Metaverse, Lancia invites people to discover its history, values and vision for the future.
