Skip to main content
Home

Panorica

Main navigation

  • Ford
  • Toyota
  • Honda
  • Nissan
  • Hyundai
  • Kia
User account menu
  • Contact

Breadcrumb

  1. Home
  2. Jeep
  3. Jeep Wrangler and Jeep Grand Cherokee plug-in hybrids during the Big Game

Jeep Wrangler and Jeep Grand Cherokee plug-in hybrids during the Big Game

Jeep Wrangler and Jeep Grand Cherokee plug-in hybrids during the Big Game

"Electric Boogie," a one-minute commercial for the Jeep brand that aired during the big game, celebrates the global expansion of the brand's electric lineup and gives the brand's next generation of cars a new version of an iconic song.

The commercial will be shown for the first time on the day of the big game. It shows the Jeep Wrangler 4x4 and Jeep Grand Cherokee 4x4 plug-in hybrid cars dancing to "Electric Boogie."

The brand's social media channels show "Electric Boogie." It was created to support the Jeep brand's electric portfolios around the world.

On Sunday, February 12, you will be able to stream and download the new version of "Electric Boogie." The Jeep brand shows Ms. Griffiths recording the song with producer and dancehall/reggae star Shaggy in a studio in Jamaica. Over the next few weeks, the footage will be shared on the brand's and Shaggy's social media accounts.

CEO of the Jeep brand, Christian Meunier, said, "This new campaign shows off our global electrified 4x4 model program by capturing and celebrating the fun, carefree spirit of the Jeep brand." As we keep working on making the best-performing and most environmentally friendly Jeep SUVs yet, 4x4 is the new 4x4. This is a forward-thinking plan on our way to becoming the leading zero-emission SUV brand and making sure that millions of Jeep fans will still have a planet to explore, hug, and protect.

"We've taken 'Electric Boogie' into the future with our new generation of electrified 4x4 vehicles to inspire our customers and a new era of listeners through a song and dance that symbolizes the adventure, energy, and power that our customers have for the brand," said Olivier Francois, Global Chief Marketing Officer, Stellantis.

"Electric Boogie" was first recorded by Marcia Griffiths, a Jamaican reggae singer, and it became popular in 1983. In the early 1990s, Griffiths' remixed version of the song became a worldwide hit, making her the most successful reggae singer of all time. The legendary Bunny Livingston wrote the song. It had a playful energy that led to the creation of the dance "Electric Slide," which is still very widespread at weddings and receptions.

Shaggy said, "I'm honored to be able to make a new version of this well-known song." "Electric Boogie" has been a family favorite for as long as I can remember. The version that was sung and remixed by the Miami Sound Machine and was written by another legend, Marcia Griffiths (who used to be in the group I-Threes, which sang backup for Bob Marley and the Wailers), became a worldwide hit.

Shaggy said, "Over the years, I've become close friends with Marcia, so when the Jeep brand asked me to do an updated version of this classic for their new campaign in 2023, I was thrilled." Putting Marcia and her fantastic voice front and center and capturing the "real culture of the song" was our goal as a group. The talented voices of three up-and-coming artists, Amber Lee, Jamila, and Moyann, along with Marcia's iconic original voice, make the result even funnier, fresher, and more energetic.

Marcia Griffiths says, "When I first recorded a remixed version of Electric Boogie in the '90s, I never thought that this song would still make people want to dance 20 years later." "Having the chance to bring the song to new audiences in a modern way with the amazingly talented Shaggy, Amber, Jamila, and Moyann during one of the most watched TV shows in the world was another once-in-a-lifetime chance."

Abijah Livingston, Bunny Wailer's son, said that it was a great idea for Jeep to use his father's classic song "Electric Boogie" in a commercial for the Big Game. "It's exciting and makes us all very proud to connect our father's musical legacy and one of his most well-known songs to such a great event and brand."

Jeep Wrangler and Jeep Grand Cherokee
Jeep Wrangler and Jeep Grand Cherokee
Jeep Wrangler and Jeep Grand Cherokee

To mark the 40th anniversary of the song's first release, the Jeep brand worked with Jamaican reggae artist and producer Shaggy, who is managed by Martin Kierszenbaum of Cherrytree Music Company, to make a new version of the song. Amber Lee, Jamila Falak, and Moyann are three up-and-coming Jamaican reggae artists who are also in the song. Griffiths will "mentor" Lee, Falak, and Moyann.

Also, the Jeep brand is asking fans worldwide to dance the #Jeep4xeBoogieWoogie on TikTok to join the Electric Slide movement.

The Jeep brand and the Chicago-based agency Highdive worked together to make the "Electric Boogie" spot similar to the well-known "Earth Odyssey" spot from last year. Listening to the animals drive almost silently in nature shows how unique the Jeep Wrangler 4x4 and Jeep Grand Cherokee 4x4 are in electric mode. The Mill was the company that made the animation for the Electric Boogie commercial. The Jeep brand didn't get in the way of animals dancing the boogie-woogie on their natural dance floor.

Jeep Wrangler
Jeep Wrangler and Jeep Grand Cherokee
Jeep Wrangler

For the first time, the Jeep brand created a commercial for the Big Game that can be seen worldwide. This is to help the company continue to grow its global operations. The Jeep brand, which sells cars in more than 100 countries, bought the worldwide rights to the song. The campaign will feature 4x4 vehicles from the brand's global electrified range when it airs in global markets.

The commercial supports the global electrification of the Jeep brand, which recently announced a plan for its next generation of all-electric 4x4s as part of a long-term change that aims to make Jeep the leading electrified SUV brand.

By the end of 2025, the plan calls for the release of four all-electric SUVs in North America and Europe. As part of a whole product plan, by 2030, all Jeeps sold in Europe and 50% of Jeeps sold in the US will be all-electric.

Brand

  • Jeep

Category

  • News

Labels

  • Jeep Wrangler
  • Plug-in hybrids
  • Jeep Grand Cherokee
  • Jeep Grand Cherokee 4xe
  • Jeep Wrangler 4xe
  • SUV
  • Off-road vehicles
Country
United States
Panorica
By Panorica, 18 February, 2023
  • Add new comment
  • 72 views

Jeep Grand Cherokee 4xe: The Best of Both Worlds

Jeep Grand Cherokee 4xe: The Best of Both Worlds

Jeep

Jeep Grand Cherokee 4xe

If you are looking for an SUV that can do it all, look no further than the Jeep Grand Cherokee 4xe. This is the first plug-in hybrid version of the iconic Grand Cherokee… Continue reading...

Jeep 4xe wins Wards 10 Best Engines and Propulsion Systems award

Jeep Wrangler 4xe plug-in hybrid

Jeep

Jeep Wrangler

Jeep's 4xe plug-in hybrid propulsion system has won the "Wards 10 Best Engines and Propulsion Systems 2022" award for the second year because of its quiet operation and improved… Continue reading...

Jeep Wrangler: Celebrating 5 Million Sales and 37 Years of Off-Road Excellence

Jeep Wrangler: Celebrating 5 Million Sales and 37 Years of Off-Road Excellence

Jeep

Jeep Wrangler

The Jeep Wrangler is one of the most iconic and recognizable vehicles in the world. It has a rich history that dates back to the World War II era when it was born as a… Continue reading...

The New 2024 Jeep Wrangler 4xe: A Plug-In Hybrid SUV for Europe

2024 Jeep Wrangler 4xe

Jeep

Jeep Wrangler

The Jeep Wrangler is one of the most iconic and versatile vehicles in the world, offering unmatched off-road capability, open-air freedom, and heritage-inspired design. Now, the… Continue reading...

The new Jeep Grand Cherokee 4xe plug-in-hybrid SUV

The new Jeep Grand Cherokee 4xe plug-in-hybrid SUV

Jeep

Jeep Grand Cherokee 4xe

The new Jeep Grand Cherokee 4xe comes in Europe just four months after its world debut. The Grand Cherokee 4xe brings all its well-known qualities, including improved fuel economy… Continue reading...

The new Jeep Wrangler 4xe plug-in hybrid with 380 hp

The new Jeep Wrangler 4xe plug-in hybrid with 380 hp

Jeep

Jeep Wrangler 4xe

The new Jeep Wrangler 4xe plug-in hybrid has all the capabilities of the internal combustion engine versions. Still, now, thanks to its new electric propulsion, it is… Continue reading...

Jeep Grand Cherokee 4xe: The Plug-In Hybrid SUV That Can Do It All

Jeep Grand Cherokee 4xe: The Plug-In Hybrid SUV That Can Do It All

Jeep

Jeep Grand Cherokee 4xe

The Jeep Grand Cherokee is one of the world's most iconic and successful SUVs. It has been around for almost 30 years, offering a blend of luxury, performance, and off-road… Continue reading...

Jeep's 4xe SUVs have been very well received on the Italian market

Jeep's 4xe SUVs have been very well received on the Italian market

Jeep

Plug-in hybrids

The three-day "International Off-road Fair" in Versilia, Italy, featured exciting test drives of the Jeep Wrangler 4xe, Jeep Compass 4xe, and the… Continue reading...

Jeep Grand Cherokee: The SUV that keeps winning awards

Jeep Grand Cherokee: The SUV that keeps winning awards

Jeep

Jeep Grand Cherokee

The Jeep Grand Cherokee is no stranger to accolades. Critics and customers have praised the iconic SUV for its performance, design, and technology. But the latest award it received… Continue reading...

Jeep 4xe SUVs are leaders in the zero-emission car market

Jeep 4xe SUVs are leaders in the zero-emission car market

Jeep

Jeep Compass

Even in October, the Italians recognized Jeep 4xe technology: the Jeep brand retains its leadership in the market, which comprises Battery Electric Vehicles and Plug-In Hybrids… Continue reading...

The new 2024 Jeep Wrangler: The Ultimate Off-Road SUV

2024 Jeep Wrangler: The Ultimate Off-Road SUV

Jeep

Jeep Wrangler

Jeep enthusiasts, rejoice! The iconic Jeep Wrangler is back and better than ever before. The 2024 Jeep Wrangler is a vehicle that takes the already impressive… Continue reading...

Jeep previews AI technologies for autonomous off-road driving

Jeep previews AI technologies for autonomous off-road driving

Jeep

Jeep Grand Cherokee 4xe

Jeep is known for its rugged vehicles that can tackle any terrain. Still, the brand is also looking ahead to the future of mobility with its latest innovations in artificial… Continue reading...

2025 Jeep Wrangler and Jeep Wrangler 4xe: Bold Innovation with a Classic Twist

2025 Jeep Wrangler and Jeep Wrangler 4xe: Bold Innovation with a Classic Twist

Jeep

2025 Jeep Wrangler

The 2025 Jeep Wrangler and Jeep Wrangler 4xe embody the evolution of the iconic off-roader, blending cutting-edge technology with the rugged capability that defines… Continue reading...

The Jeep Magneto 2.0 is an off-road electric car

The Jeep Magneto 2.0 is an off-road electric car

Jeep

Jeep Magneto

After great popularity for the first Magneto car study, Jeep is now launching a second version. Like its predecessor, the Jeep Magneto 2.0 model, based on the Wrangler, will debut at the… Continue reading...

The new Jeep Avenger First Edition electric SUV is available online

Jeep Avenger First Edition

Jeep

Jeep Avenger

From now until November 30, you can make a reservation for the new Jeep Avenger First Edition, an exclusive, exciting, fully-equipped, all-electric configuration that will only… Continue reading...

The 1967 Alfa Romeo 33 Stradale in Brussels

The 1967 Alfa Romeo 33 Stradale in Brussels

Alfa Romeo

Alfa Romeo 33 Stradale

Alfa Romeo takes the spotlight at the 100th edition of the Brussels Motor Show, the year's first international event that gathers all of the most prominent automotive brands. It is… Continue reading...

Jeep Avenger: The Future of Compact SUVs is Here

Jeep Avenger

Jeep

Jeep Avenger

Jeep Avenger has overtaken Italy with its recent win of the prestigious Car of the Year 2023 title. This compact SUV represents the future of the automobile industry with its cutting… Continue reading...

The Jeep Avenger SUV is the European Car of the Year 2023

Jeep Avenger SUV

Jeep

Jeep Avenger

Topping the list of nominees for European Car of the Year 2023 was the all-new Jeep Avenger, the company's first battery electric vehicle (BEV). Throughout the competition's 60-year… Continue reading...

Revolutionizing the SUV Market: First Look at Jeep's Electric Vehicle

Revolutionizing the SUV Market: First Look at Jeep's Electric Vehicle

Jeep

Electric SUV

Jeep, one of the world's most iconic off-road vehicle manufacturers, has taken a significant step toward a greener future by unveiling the first photographs of its … Continue reading...

New Mazda CX-60 will be launched in Europe

Mazda CX-60

Mazda

Mazda CX-60

The new Mazda CX-60 is a spacious, comfortable, well-made SUV with a combined 327 HP of power. It is Mazda's first Plug-In Hybrid Electric Vehicle (Plug-in Hybrid Electric Vehicle),… Continue reading...

2024 Jeep Wrangler: The Ultimate Off-Road SUV
The new 2024 Jeep Wrangler: The Ultimate Off-Road SUV
Jeep Avenger e-Hybrid: A New Plug-in Hybrid SUV for Europe
Jeep Avenger e-Hybrid: A New Plug-in Hybrid SUV for Europe
Jeep Avenger
Jeep Avenger: The Future of Compact SUVs is Here
Panorica

Latest news

Ulm and Neu-Ulm Invest in 37 Mercedes-Benz eCitaro Electric Buses

Mercedes-Benz eCitaro Electric Buses

Hyundai Unveils EV Pods and Charging Robots at Red Dot 2025

Hyundai Unveils EV Pods and Charging Robots at Red Dot 2025

DAF Launches Low-Chassis XD, XF, XG, XG+ Trucks for Car Transport Efficiency

DAF Launches Low-Chassis XD, XF, XG, XG+ Trucks for Car Transport Efficiency

CUPRA Formentor, Leon Updated With Matrix LED and New Trim

CUPRA Formentor, Leon Updated With Matrix LED and New Trim

Fiat 600 Hybrid Wins 2025 Best Mild Hybrid SUV Award

Fiat 600 Hybrid

Porsche Taycan and Cayenne Black Edition Models Push Premium Performance Further

Porsche Taycan and Cayenne Black Edition

Electric Truck Demand Rises as Daimler Faces Q2 Sales Drop

Electric Truck Demand Rises as Daimler Faces Q2 Sales Drop

Vauxhall Launches Targeted Summer Finance Deals to Capture UK Van Fleet Growth

Vauxhall Launches Targeted Summer Finance Deals to Capture UK Van Fleet Growth

New Ford Ranger PHEV Launches with 43 km EV Range and 3,500 kg Towing Capacity

2025 Ford Ranger PHEV

Fiat Grande Panda: 2025's Best Small Car Targets Global Dominance

Fiat Grande Panda

Pagination

  • 1
  • Next page

Partners

»EV stories »Car Division »Gerane

Popular news

4.5 Million Times Faster Than Your Wi-Fi? Aston University Makes a Quantum Leap in Internet Speed

4.5 Million Times Faster Than Your Wi-Fi? Aston University Makes a Quantum Leap in Internet Speed

2024 Honda CR-V: What You Need to Know About the New Sport-L Trim

2024 Honda CR-V: What You Need to Know About the New Sport-L Trim

Mazda EZ-6: The $19,100 Electric Car with 808-Mile Range

2025 Mazda EZ-6

Skoda Enyaq RS Race Cuts 700 Pounds With Flax Fiber Tech

Škoda Enyaq RS Race

Audi Themes and App Store: How to personalize your infotainment system

Audi Themes

IIHS Crowns 2025 Honda Pilot Safest Midsize SUV: Top Marks in Crash Testing

IIHS Crowns 2025 Honda Pilot Safest Midsize SUV: Top Marks in Crash Testing

Ford Transit at 60: Why It Still Leads the Van Market in 2025

Ford Transit at 60: Why It Still Leads the Van Market in 2025

Electric Truck Demand Rises as Daimler Faces Q2 Sales Drop

Electric Truck Demand Rises as Daimler Faces Q2 Sales Drop

Fiat Grande Panda: 2025's Best Small Car Targets Global Dominance

Fiat Grande Panda

2025 Toyota Sienna Elevates Safety with New Seat Reminder and Interior Upgrades

2025 Toyota Sienna Elevates Safety with New Seat Reminder and Interior Upgrades

Pagination

  • 1
  • Next page
Toyota
Mercedes-Benz
Ford
Nissan
Volkswagen
BMW
Kia
Fiat
Citroen
Honda
Jeep
Hyundai
Peugeot
Audi
Porsche
Opel
Skoda
Renault
Dacia
Alfa Romeo
Polestar
Lancia
Volvo
Tesla
RSS feed
2024 Honda CR-V: What You Need to Know About the New Sport-L Trim
2025 Toyota Prius Nightshade Edition
2025 Nissan Interstar
2025 Toyota Sienna Elevates Safety with New Seat Reminder and Interior Upgrades
Fiat Strada
2025 Opel Grandland
Toyota Hilux Champ
Audi Themes

Panorica.com · 2025 · Contact· Privacy Policy· Powered by Drupal