"Electric Boogie," a one-minute commercial for the Jeep brand that aired during the big game, celebrates the global expansion of the brand's electric lineup and gives the brand's next generation of cars a new version of an iconic song.
The commercial will be shown for the first time on the day of the big game. It shows the Jeep Wrangler 4x4 and Jeep Grand Cherokee 4x4 plug-in hybrid cars dancing to "Electric Boogie."
The brand's social media channels show "Electric Boogie." It was created to support the Jeep brand's electric portfolios around the world.
On Sunday, February 12, you will be able to stream and download the new version of "Electric Boogie." The Jeep brand shows Ms. Griffiths recording the song with producer and dancehall/reggae star Shaggy in a studio in Jamaica. Over the next few weeks, the footage will be shared on the brand's and Shaggy's social media accounts.
CEO of the Jeep brand, Christian Meunier, said, "This new campaign shows off our global electrified 4x4 model program by capturing and celebrating the fun, carefree spirit of the Jeep brand." As we keep working on making the best-performing and most environmentally friendly Jeep SUVs yet, 4x4 is the new 4x4. This is a forward-thinking plan on our way to becoming the leading zero-emission SUV brand and making sure that millions of Jeep fans will still have a planet to explore, hug, and protect.
"We've taken 'Electric Boogie' into the future with our new generation of electrified 4x4 vehicles to inspire our customers and a new era of listeners through a song and dance that symbolizes the adventure, energy, and power that our customers have for the brand," said Olivier Francois, Global Chief Marketing Officer, Stellantis.
"Electric Boogie" was first recorded by Marcia Griffiths, a Jamaican reggae singer, and it became popular in 1983. In the early 1990s, Griffiths' remixed version of the song became a worldwide hit, making her the most successful reggae singer of all time. The legendary Bunny Livingston wrote the song. It had a playful energy that led to the creation of the dance "Electric Slide," which is still very widespread at weddings and receptions.
Shaggy said, "I'm honored to be able to make a new version of this well-known song." "Electric Boogie" has been a family favorite for as long as I can remember. The version that was sung and remixed by the Miami Sound Machine and was written by another legend, Marcia Griffiths (who used to be in the group I-Threes, which sang backup for Bob Marley and the Wailers), became a worldwide hit.
Shaggy said, "Over the years, I've become close friends with Marcia, so when the Jeep brand asked me to do an updated version of this classic for their new campaign in 2023, I was thrilled." Putting Marcia and her fantastic voice front and center and capturing the "real culture of the song" was our goal as a group. The talented voices of three up-and-coming artists, Amber Lee, Jamila, and Moyann, along with Marcia's iconic original voice, make the result even funnier, fresher, and more energetic.
Marcia Griffiths says, "When I first recorded a remixed version of Electric Boogie in the '90s, I never thought that this song would still make people want to dance 20 years later." "Having the chance to bring the song to new audiences in a modern way with the amazingly talented Shaggy, Amber, Jamila, and Moyann during one of the most watched TV shows in the world was another once-in-a-lifetime chance."
Abijah Livingston, Bunny Wailer's son, said that it was a great idea for Jeep to use his father's classic song "Electric Boogie" in a commercial for the Big Game. "It's exciting and makes us all very proud to connect our father's musical legacy and one of his most well-known songs to such a great event and brand."
To mark the 40th anniversary of the song's first release, the Jeep brand worked with Jamaican reggae artist and producer Shaggy, who is managed by Martin Kierszenbaum of Cherrytree Music Company, to make a new version of the song. Amber Lee, Jamila Falak, and Moyann are three up-and-coming Jamaican reggae artists who are also in the song. Griffiths will "mentor" Lee, Falak, and Moyann.
Also, the Jeep brand is asking fans worldwide to dance the #Jeep4xeBoogieWoogie on TikTok to join the Electric Slide movement.
The Jeep brand and the Chicago-based agency Highdive worked together to make the "Electric Boogie" spot similar to the well-known "Earth Odyssey" spot from last year. Listening to the animals drive almost silently in nature shows how unique the Jeep Wrangler 4x4 and Jeep Grand Cherokee 4x4 are in electric mode. The Mill was the company that made the animation for the Electric Boogie commercial. The Jeep brand didn't get in the way of animals dancing the boogie-woogie on their natural dance floor.
For the first time, the Jeep brand created a commercial for the Big Game that can be seen worldwide. This is to help the company continue to grow its global operations. The Jeep brand, which sells cars in more than 100 countries, bought the worldwide rights to the song. The campaign will feature 4x4 vehicles from the brand's global electrified range when it airs in global markets.
The commercial supports the global electrification of the Jeep brand, which recently announced a plan for its next generation of all-electric 4x4s as part of a long-term change that aims to make Jeep the leading electrified SUV brand.
By the end of 2025, the plan calls for the release of four all-electric SUVs in North America and Europe. As part of a whole product plan, by 2030, all Jeeps sold in Europe and 50% of Jeeps sold in the US will be all-electric.
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