Opel will soon partner with a new global creative agency: Jung von Matt HAVEL will begin working with the German automaker on January 1, 2023. The relationship encompasses all aspects of brand positioning and campaign development for Opel and Vauxhall across all marketing channels and markets.
"With Jung von Matt advertising agency, we will have one of the most creative agencies in the world alongside us in the future," says Florian Huettl, CEO of Opel / Vauxhall. We are thrilled with this collaboration, which will provide new impetus to the brand's ongoing emotionalization. "The initial approaches have already delighted us."