MINI, the iconic brand synonymous with peppy performance and undeniable charm, has taken a giant leap forward with the fifth generation of its Cooper. This iteration ditches the gas-guzzler reputation and embraces a fully electric future, all while retaining the signature MINI spirit.
A Heritage Electrified
The new MINI Cooper Electric seamlessly blends its rich heritage with cutting-edge technology. The silhouette remains unmistakably MINI, with those hallmark short overhangs, a stubby bonnet, and a contrasting long wheelbase. However, a closer look reveals a more modern interpretation. Larger wheels and the removal of chrome accents give the design a fresh and contemporary feel.
Charismatic Simplicity: A Design Philosophy
MINI's design team has dubbed their philosophy "Charismatic Simplicity." This translates to a clean, uncluttered aesthetic that focuses on the essentials of the brand. The new Cooper Electric embodies this perfectly. The octagonal grille with its filigree contour and the iconic circular headlights (now offered with three unique light signatures!) are instantly recognizable MINI features. Flush door handles, the removal of wheel arches and side scuttles, and the classic three-part body division all contribute to the car's sleek and modern look.
Three Trims for Tailored Character
The new MINI Cooper Electric caters to various tastes with three distinct trims: Classic, Exclusive, and Sport. The Classic trim offers a minimalist approach, highlighting key elements like the logo in a vibrant silver hue. It allows for a range of exterior paint finishes, including a brand-new Sunny Side Yellow and contrasting roof colors.
The Exclusive trim adds a touch of luxury with options like a Multitone Roof featuring a blend of three different colors and a vibrant silver front grille. The Sport trim, inspired by MINI's motorsport heritage, boasts a distinctive front and rear design with high-gloss black accents and the option for a contrasting red roof and bonnet stripes.
A Driver-Centric Interior Oasis
Stepping inside the MINI Cooper Electric is like stepping into a minimalist haven. The interior echoes the classic Mini's design with a focus on the round instrument cluster in the center and the infamous toggle bar below. A curved dashboard with a unique knitted textile surface adds a touch of sophistication and eco-consciousness. The flat air vents and optional Head-Up Display further contribute to the clean and uncluttered feel. Generous space in the front seats and an optional panoramic glass roof create a bright and airy atmosphere.
Revolutionizing the User Experience: The World's First OLED Display
The centerpiece of the interior is undoubtedly the revolutionary world's first OLED display. This 240mm marvel powered by MINI Operating System 9 puts all vehicle functions at your fingertips, with both touch and voice control options. The display is conveniently positioned closer to the driver for easy reach. The upper half displays vehicle information like speed and battery status, while the lower section houses functions like navigation, media, phone, and climate control.
MINI Connects: A Portal to a Connected Future
MINI Operating System 9, based on an Android Open Source Project (AOSP) software stack, opens a gateway to a world of connectivity. The new cloud-based MINI Navigation provides precise and fast route calculation, while high-speed connectivity and optional 5G capability ensure you're always connected. The system also allows for in-car gaming and video streaming through downloadable apps, making those longer journeys a breeze.
Personalize Your Drive: Seven New MINI Experience Modes
The new MINI Cooper Electric elevates the driving experience with seven unique MINI Experience Modes. Each mode offers a distinct personality reflected in the display graphics, ambient lighting, and even the driving dynamics. Core Mode provides a balanced driving experience, while Green Mode prioritizes efficiency for maximum range. Go-Kart Mode, inspired by John Cooper Works, delivers a sportier feel with sharper steering and specific driving displays.
A Touch of Customization: Three Interior Trims
The interior offers a variety of contemporary colors, materials, and design features to cater to individual preferences. A brand-new three-spoke steering wheel with a textile strap adds a touch of sophistication. Newly developed, eco-friendly materials like recycled polyester knitted surfaces adorn the dashboard and door panels. Three trim options – Classic, Exclusive, and Sport – allow for further personalization.
"Hey MINI!" – Your Intelligent Companion
For the first time ever, MINI has introduced a fully-fledged voice assistant. Activated with a simple "Hey MINI" or a steering wheel button, this intelligent companion allows you to control navigation, phone calls, entertainment, and even vehicle functions with your voice. The system continuously learns your driving habits to provide a more personalized experience, offering suggestions and automating actions based on your preferences.
Enhanced Safety and Convenience Features
The new MINI Cooper Electric comes equipped with a range of driver-assistance systems to enhance safety and convenience. The Parking Assistant Plus makes parking a breeze, while the innovative Explore Mode allows you to park your car remotely from your smartphone in tight spaces. The MINI Digital Key Plus option transforms your smartphone into a key, enabling automatic unlocking and car sharing. For added peace of mind, the Remote 360 option allows you to view your car's surroundings and even the interior remotely through the MINI App.
Powertrain: Electrifying Performance
The new MINI Cooper Electric comes in two variants: E and SE. The Cooper E boasts a 40.7 kWh battery offering up to 190 miles of range, while the more powerful Mini Cooper SE packs a 54.2 kWh battery and delivers a range of up to 250 miles. Thanks to their electric motors, both variants offer peppy acceleration and a thrilling driving experience.
Exceptional Handling: Comfort Meets Performance
The MINI Cooper Electric prioritizes both comfort and performance. An increased track width and wheelbase, combined with a tuned suspension and damping system, ensure a smooth and responsive ride. Powerful brakes, a low center of gravity, and highly preloaded stabilizer mounts further enhance handling and driver confidence.
Tailored Driving Fun with MINI Experience Modes
The MINI Experience Modes go beyond just aesthetics, influencing the driving dynamics as well. Go-Kart Mode sharpens steering response and loosens traction control for a more spirited driving experience. Green Mode optimizes energy usage to maximize range. This level of customization allows drivers to tailor the car's behavior to their mood and driving conditions.
