Citroen is advocating for electric vehicles in Italy

The municipal, naval, national park, administrative, and police departments' transportation demands are all expertly met by the fleet of nine Citroen electric vehicles. Citroen also provided the charging infrastructure and sent two wall boxes to the island community. And what's more, islanders have access to special incentives and discounts on purchasing Citroen e-vehicles, complete with charging infrastructure, that is only available on the island.

The project aims to promote the energy transition and sustainable mobility to better people's lives. Fewer distractions, higher air quality, and a more pristine setting are some benefits. This shows how forward-thinking and innovative Citroen is, and it's in line with the company's core value that everyone should be able to get around.

"We are happy to be the first town to join the 'Citroen Drive La Maddalena Electric' program," said Mayor Fabio Lai of La Maddalena. Our natural environment is one of our most valuable resources, and we want to see all our inhabitants do all they can to preserve it.

"The project carried out in Italy for the island of La Maddalena fits perfectly into Citroen's global strategy: it contributes to the electrification process that Citroen is pursuing with great conviction, to pave the way for a better future," said Laurent Barria, Director of Marketing and Communications for Citroen. "Citroen's continued efforts, like the one in Halki, Greece, show the company is serious about promoting electric mobility to help its customers achieve environmental sustainability wherever they may live. At Citroen, we pride ourselves on providing our customers with the solutions best suited to their needs, providing them with a piece of mind in this essential green transition process. "

"We are happy to contribute to the preservation and protection of one of our nation's most stunning natural assets with our electric vehicles," said Marco Antonini, Brand Manager of Citroen Italy. "We wish to accompany this transformation with all of our experience and the boldness that has always marked us. We have a deep commitment to the energy transition toward sustainable mobility. Access to e-mobility for everybody is a primary focus for us. I am sure this initiative can be a source of inspiration for the island's residents and in general for all customers interested in transportation that respects our planet."

The island of La Maddalena is located off the northeast coast of Sardinia. It has an area of 20 km2 and is the only inhabited island in the archipelago of the same name. The town of La Maddalena was settled around 1770 and is located in the southern part of the main island, opposite the Sardinian municipality of Palau. The archipelago of the same name comprises various islands and islets with roughly 12,000 residents.

About 45 kilometers of the island of La Maddalena's rocky shoreline are deeply indented, creating stunning coves and bays. The island's main tourist attraction is the pristine landscape with its abundant fauna and equally richly populated bottom. Since 1994, La Maddalena and the whole archipelago have been part of the La Maddalena Archipelago National Park, a protected marine and terrestrial natural space of national and local interest.