Get ready to see the all-new MINI Countryman S ALL4 cruising down roads near you! MINI USA is taking an unconventional approach to unveiling its latest offering, embarking on a unique cross-country roadshow that will bring the car directly to dealerships across the United States. This innovative move allows MINI enthusiasts to get up close and personal with the Countryman S ALL4 before it officially hits showrooms later this spring.
A Nationwide Reveal
The MINI Countryman S ALL4 roadshow is a first for the brand and promises to generate excitement for the new model. Instead of a single, splashy debut event, MINI has opted for a multi-city tour spanning four regional routes concurrently. This strategic approach ensures that MINI fans across the country, from the bustling streets of New York City to the scenic highways of California, will have the opportunity to experience the Countryman S ALL4 firsthand.
What to Expect at the Roadshow Events
MINI dealerships participating in the roadshow will host special events where attendees can explore the Countryman S ALL4 in detail. This is a fantastic chance for potential buyers to get behind the wheel, examine the car's features, and ask questions of MINI representatives. Expect a festive atmosphere at these events, as MINI aims to generate buzz and excitement for the Countryman S ALL4's arrival.
Bigger, Bolder, and More Powerful
The all-new MINI Countryman S ALL4 represents a significant evolution for the brand's popular crossover model. The car boasts a larger and more powerful engine, a 2.0-liter turbocharged four-cylinder that promises exhilarating performance. MINI has also significantly upgraded the Countryman S ALL4's handling, including the ALL4 all-wheel-drive system that enhances grip and control in all weather conditions.