The 2026 CUPRA Born arrives with a simple job: make the brand's first EV sharper, faster, and easier to live with. CUPRA did not chase SUV size or fake muscle-car theater. It kept the compact hatchback format, pushed the top VZ model to...
SEAT and CUPRA closed 2025 with their strongest sales result on record. The group delivered 586,300 vehicles, up 5.1 percent year over year, despite weak demand across major global markets.
CUPRA recorded a rare safety hat trick. The CUPRA Leon, CUPRA Formentor, and CUPRA Born each earned a 5-star Euro NCAP rating under the stricter 2025...
CUPRA has introduced Tribe Editions, a new specification strategy that sharpens its focus on performance, personalization, and sustainability. This move signals a more disciplined approach to...
Cupra is switching to electromobility faster than its sister brand Seat. The Spaniards, who rely on sporty cars, are currently working on three vehicles, including two fully electric ones: a small car and a medium-sized SUV. In addition to...
