The roar of a championship motorcycle engine meets the rumble of a muscle car in a powerful new collaboration. Dodge Europe has announced Andrea Iannone, a top WorldSBK rider, as its newest Brand Ambassador, bringing together two worlds united by a passion for speed and an unwavering pursuit of excellence.
From Virtual Spark to Real-World Partnership
Iannone's journey to becoming a Dodge ambassador began with a spark. His first encounter with the brand ignited on the virtual stage during season two of IN//OUT, Dodge's online series celebrating fearless challenges and iconic values. In a playful drag race at the TT Circuit Assen, Iannone, alongside his Team Go Eleven crew, went head-to-head with fellow Brand Ambassador Ida Zetterström. This electrifying moment not only entertained the online audience but also laid the groundwork for a promising partnership.
Shared Spirit of Tenacity and Performance
The shared spirit of tenacity, precision, and thrill-seeking between Iannone and Dodge solidified the connection. Iannone's remarkable comeback story and fierce determination on the track resonated with the Dodge brand. Domenico Gostoli, Head of Ram & Dodge Brands Enlarged Europe, expressed his enthusiasm, stating, "The unique comeback story and fierce personality of Andrea really impressed all our Team. We are proud of having him on board one of our iconic Last Call cars, wishing that our supercharged performance will inspire him to give his best in the WorldSBK Championship."
A Passion for Speed: Iannone Takes the Wheel of a Dodge Hellcat
Iannone's passion for high-speed performance mirrors the very essence of Dodge. "I am happy to receive support from this brand, as we both share a passion for high-speed performance. Tenacity, fun and concentration are very important aspects for drivers and riders, whether on two or four wheels," Iannone remarked.
This collaboration transcends a simple endorsement deal. Iannone is poised to become a central figure in Dodge's upcoming communication endeavors. He'll be cruising the streets, not just on his WorldSBK machine but also behind the wheel of his very own Dodge Challenger SRT Hellcat Redeye – a fitting symbol of the project's synergy. This isn't just any Hellcat; it's a coveted "Last Call" edition, boasting the title of the largest factory supercharger ever equipped on a mass-produced car. With a monstrous 6.2L Supercharged HO HEMI V8 SRT Engine churning out 807 horsepower and a heart-stopping 0-60 mph time of 3.6 seconds, this beast is a perfect match for Iannone's competitive spirit.
Strengthening Presence in the WorldSBK Championship
The partnership extends beyond Iannone himself. Dodge is strategically leveraging this collaboration to solidify its presence as the Official Car of the 2024 WorldSBK Championship. Working hand-in-hand with Team Go Eleven, a leading force in the competition, and Iannone, one of the most admired riders in the sport, Dodge is poised to reach a wider audience and forge a deeper connection with fans of high-octane adrenaline.
