Skoda continues to drive the company's internationalization and is about to join the Vietnamese market. From 2023, the Czech vehicle manufacturer will provide the first European models in collaboration with Thanh Cong Motor Vietnam (TC Motor), a local partner. The assembly of CKD kits (Completely Knocked Down) of the models Skoda Kushaq and Skoda Slavia will also begin in 2024. The production line is now being built. With its constantly rising economy and significant potential in the automotive business, the country provides excellent conditions for Skoda Auto to further strengthen its presence in the region. The firm initially anticipates 30,000 automobiles sold each year.
"For Skoda Auto, entering the Vietnamese market is a logical next step in our internationalization strategy," says Klaus Zellmer, CEO of Skoda Auto. With our appealing model selection, we offer precisely the correct products for customers and will be able to play to our strengths in this very dynamic market. Furthermore, the geographical proximity to India creates significant synergies: as early as 2024, we will be exporting vehicle kits from our Indian plant in Pune to Vietnam, fiercely moving our INDIA 2.0 project forward. Overall, we plan to considerably expand our presence in Southeast Asia."
"Internationalization of our business is a vital aspect of our NEXT LEVEL - Skoda STRATEGY 2030," says Martin Jahn, Skoda Auto Board Member for Sales and Marketing. We see significant growth potential in Vietnam, and the Czech EU Council Presidency and the EVFTA free trade agreement are attractively priced economic and political requirements. We have also discovered a strong and dependable partner in TC Motor to help us quickly establish a presence in Vietnam. We are certain that our model portfolio will meet the needs of the Vietnamese and look forward to getting started early next year."
