This year, Porsche hopes to resolve the delivery bottlenecks that have hampered the success of its Porsche Taycan electric car. When 2022 rolled around, sales of the Porsche Taycan, which was offered as both a sedan and a shooting break, were down by 16 percent. "The decrease in 2022 is due to bottlenecks in the supply chain as well as limited availability of parts." According to Detlev von Platen, the Porsche Taycan electric sports car was significantly impacted by the event. Despite this, he maintains a positive outlook that the issues can be resolved during this calendar year. "We are still in a volatile environment. On the other hand, we have high hopes that things will get better this year."
Sales Director Detlev von Platen views China as one of the most critical markets in his portfolio. According to him, "twenty-one million cars were delivered there last year," which is almost the same as what was delivered in Western Europe and the United States combined. "If you want to continue to be successful worldwide, one thing is abundantly clear: you must also be successful in China. This is who we are. It is essential for the future that innovations be brought to market at an even faster rate.
According to van Platen, Porsche will concentrate its efforts in China on developing electric vehicles that are "even more geared toward young target groups." Customers of Porsche in that region are, on average, ten years younger than those in any other region in the world. They emphasize the lighting effects, information and entertainment systems, and connectivity options available to them.
