This year, Porsche hopes to resolve the delivery bottlenecks that have hampered the success of its Porsche Taycan electric car. When 2022 rolled around, sales of the Porsche Taycan, which was offered as both a sedan and a shooting break, were down by 16 percent. "The decrease in 2022 is due to bottlenecks in the supply chain as well as limited availability of parts." According to Detlev von Platen, the Porsche Taycan electric sports car was significantly impacted by the event. Despite this, he maintains a positive outlook that the issues can be resolved during this calendar year. "We are still in a volatile environment. On the other hand, we have high hopes that things will get better this year."
Sales Director Detlev von Platen views China as one of the most critical markets in his portfolio. According to him, "twenty-one million cars were delivered there last year," which is almost the same as what was delivered in Western Europe and the United States combined. "If you want to continue to be successful worldwide, one thing is abundantly clear: you must also be successful in China. This is who we are. It is essential for the future that innovations be brought to market at an even faster rate.
According to van Platen, Porsche will concentrate its efforts in China on developing electric vehicles that are "even more geared toward young target groups." Customers of Porsche in that region are, on average, ten years younger than those in any other region in the world. They emphasize the lighting effects, information and entertainment systems, and connectivity options available to them.
Detlev von Platen did not provide any specific information regarding when the electric version of the Porsche Cayenne large SUV would be available to purchase. "We have not yet divulged any information regarding our plans for the Porsche Cayenne. With the introduction of the Porsche Macan, we are now moving on to the next stage in the electrification of our model series. The 718 Cayman and the Porsche Boxster are two-door sports cars, and they come next. Introducing electric propulsion in these thoroughbred mid-engine cars is another significant step forward for Porsche. Insiders claim that the Porsche Cayenne will be made available as an electric vehicle for the first time in 2026.
According to Detlev von Platen, electric vehicles' popularity in Europe and the USA is significantly higher than in the rest of the world. "The markets develop in their unique ways. We see a strong development in China and an even stronger one in Europe. We will have delivered approximately forty percent of our vehicles in Europe in the form of plug-in hybrids or electric cars by 2021." Other regions, such as the United States of America, still have a significant distance to travel for various reasons.
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